ROX + ROYALTY is a custom couture label inspired by Tinseltown & Tour Buses. With a mixture of Old Hollywood Glam and Rock & Roll Royalty, the label was created for major events on stage, screen, runway and the red carpet.


Los Angeles based designer, Annie Weihrauch {y•rock}, specializes in beautiful costume + couture pieces with an edgy aesthetic. From concept sketches, prototypes, original hand embellished pieces or technical specifications for development, Annie can provide beautiful ideas and stunning design. Commissioned / Bespoke pieces are available under the label name.


ROX + ROYALTY is looking to expand it’s client base in the Hollywood Film, Fashion + Music scene. Celebrities, stylists, fashion directors, film producers, and music industry professionals are invited to use our current collection for approved projects. Please contact Annie for rental rates.





Annie Weihrauch {y•rock} is an entrepreneur who’s creative ideas often run wild. After a successful decade-long career designing for various major retail brands, Annie started her own business, Modern Material. Client concepts are materialized into beautiful ideas and stunning design in the fashion, beauty, lifestyle and entertainment industries.


Her custom label, Rox + Royalty, provides an outlet for creating beauty and Avant-garde pieces that cannot be achieved for the mass market. The Modern Military and Modern Gatsby Collections were shown during New York Fashion Week in 2014, an are only available as bespoke pieces (made-to-order).


Please contact Annie for freelance, bespoke or commissioned work.